Meaning Before Form: Xùn and the Influence of Decisive Action
- Jaclyn Baker
- Apr 10
- 1 min read
As part of our process designing visual expressions for our six core commitments, we explored aligning each value with an ancient I Ching hexagram as a way to define and shape our ethos. In this series, we will explore each alignment in greater depth—focusing today on our commitment to Decisive Action.
Where does true leadership come from—force, or focus?
Not all decisive action roars.
Sometimes it arrives like wind—steady, unseen, and quietly reshaping everything in its path.
That’s the energy of Hexagram 57: Xùn, “The Gentle Wind.”
At ODNOS, our commitment to Decisive Action is rooted in this kind of movement: intentional, persistent, and grounded in purpose.
We don’t act for the sake of being seen or to prove we can—we act because we believe in the impact of well-placed effort. We know we have influence, and we don’t take that lightly.
True leadership isn’t about force—it’s about clarity, direction, and the quiet confidence to move when it matters.
